LAUNCHING MOVEMENT

A PART OF THE ART LAUNCHES MOVEMENT.
For the woman in motion, the house of A Part releases its new concept A Part of The Movement – mindful active wear for the holistic woman. Transcending casual comfort for performance-based activity or relaxed moments at home, movement is an addition to our everyday uniforms. A Part of the Movement wants to change traditional ideas of athleisure with a gentle approach.

“We want women to feel effortless and at ease in our apparel. Movement is part of everyday life and goals exist to fulfill our own satisfaction. We move constantly in body and soul, and our collection is a reflection of the balance we seek.” Says founders Lisa Söderman and Jenny Neck.

 With each piece, A Part of The Movement combine mindful design and production. With a high level of detail, the brand creates products in conscious materials that are made for movement and relaxation. The collection includes tights, short-sleeved tops, sweat sets and cropped tops with cut-out details in subtle colors black, dark brown, ocean blue and pale pistage, made from 75% recycled materials such as polyamide and elastane, with a price range from 500-1500 SEK.

Founded in 2018 by Lisa Söderman and Jenny Neck, the philosophy behind A Part of the Art was to reach beyond trends and offer contemporary silhouettes with comfort first. With a main collection of luxury loungewear defined by warm and cold weather, each piece sets the foundation to a confident everyday uniform. Movement is the newest addition in the apparel category.

A Part of The Movement is exclusively available at www.apartoftheart.com

For more information, press lend outs and image requests contact:
Treasure-Ray White
PR manager

E-mail: treasure-ray@apartoftheart.com
Phone: +46 (0)70 064 54 22